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= Définition générale =
 +
Un '''forum''' est un site web dans lequel les internautes peuvent échanger sur un sujet ou une thématique en particulier. Les fora sont particulièrement ciblés dans le cadre de stratégie d'eMarketing en ce qu'ils constituent parfois des lieux de discussion et d'évaluation d'une marque, d'un bien ou d'un service. Dans ce contexte, les fora peuvent être considérés comme de véritables vecteurs d'influence.
 +
== Fora et eMarketing ==
 +
L'utilisation des fora en [[eMarketing]] est présente sous deux formes :
 +
* Première approche : utilisation des fora afin de développer la visibilité d'une marque, d'un bien ou d'un service dans le cadre d'une stratégie de [[communication en ligne]];
 +
* Deuxième approche : utilisation des fora afin de développer la visibilité d'un site web existant, en particulier dans le cadre d'une stratégie de [[référencement naturel]].
 +
 
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==Ressources==
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=== Liens internes ===
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* [[Blog]]
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* [[CMS]]
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* [[Communication en ligne]]
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* Communauté
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* [[Digg-like]]
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* [[eMarketing]]
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* [[Réseau social]]
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* [[Site web]]
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* [[Wiki]]
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* Web 2.0
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=== Liens externes ===
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* [http://forum.webrankinfo.com/ WebRankInfo, le premier forum du référencement en France]
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* [http://emarketingdigg.fr/index.php?category=Fora eMarketingDigg.fr (Fora) : Le digg-like de l'eMarketing en France]
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* [http://oseox.fr/forum/ Oseox, le second forum du référencement en France]
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[[Catégorie:Sites web]]

Version actuelle en date du 27 juillet 2010 à 15:54

Définition générale

Un forum est un site web dans lequel les internautes peuvent échanger sur un sujet ou une thématique en particulier. Les fora sont particulièrement ciblés dans le cadre de stratégie d'eMarketing en ce qu'ils constituent parfois des lieux de discussion et d'évaluation d'une marque, d'un bien ou d'un service. Dans ce contexte, les fora peuvent être considérés comme de véritables vecteurs d'influence.

Fora et eMarketing

L'utilisation des fora en eMarketing est présente sous deux formes :

  • Première approche : utilisation des fora afin de développer la visibilité d'une marque, d'un bien ou d'un service dans le cadre d'une stratégie de communication en ligne;
  • Deuxième approche : utilisation des fora afin de développer la visibilité d'un site web existant, en particulier dans le cadre d'une stratégie de référencement naturel.

Ressources

Liens internes

Liens externes